The results, as reported in this study, are impressive. In just seven years (2000 - 2007) the rate of winter antibiotic prescriptions decreased by about 25% overall, with the largest drop (around 33%) being seen in children. This is a hugely significant decrease, and one would surmise that it will have a positive impact (from our point of view, if not the bacteria's) on efforts to delay or prevent the development of antibiotic resistance.
Now let's see this program (which has now been all but proven to work) be expanded across the world. Without delay.